Application Deadline: 13 June, 2026
About the Programme
For the In-Country Training and Mentorship Programme on Gender-Sensitive Digital Trade, applications are now being accepted. Strengthening the participation of women- and youth-led Micro, Small, and Medium Enterprises (MSMEs) in the digital economy is the aim of this initiative. Through its regional digital trade and economic empowerment initiatives, the programme is being implemented by the Intergovernmental Authority on Development (IGAD). With the knowledge, tools, and skills needed to leverage digital trade opportunities while promoting gender inclusion and economic participation, MSMEs are sought to be equipped.
Programme Benefits
The following benefits will be received by selected participants:
- In-country capacity-building training
- One-on-one mentorship and business support
- Practical knowledge on digital trade and e-commerce
- Access to business development resources
- Networking opportunities with fellow entrepreneurs
- Enhanced understanding of gender-sensitive business practices
- Exposure to regional and cross-border trade opportunities
To help MSMEs improve competitiveness and expand their participation in digital markets, the programme is designed.
Why This Programme Matters
Across Africa, digital trade continues to create new opportunities for small businesses. In accessing markets, technology, financing, and business networks, however, women and youth entrepreneurs often face barriers. By providing entrepreneurs with practical skills, mentorship, and support needed to participate more effectively in local, regional, and international digital markets, programmes such as this help bridge these gaps. For MSMEs, strengthening digital capabilities can improve market reach, increase revenue opportunities, and enhance long-term business sustainability.
Training Areas
On topics such as the following, participants will receive training:
- Digital trade fundamentals
- E-commerce opportunities
- Online marketing and branding
- Digital business growth strategies
- Cross-border trade opportunities
- Gender-responsive business practices
- Market access and customer engagement
- Digital tools for MSME growth
- Business resilience and sustainability
Eligibility Criteria
The following groups are targeted by the programme:
- Women-led MSMEs
- Youth-led MSMEs
- Small business owners
- Entrepreneurs interested in digital trade
- Businesses seeking to expand through online and regional markets
A commitment to business growth and participation in the digital economy should be demonstrated by applicants.
How to Apply
Through the official portal on the MSME Africa Online website, interested applicants can review the programme details and submit their applications.
Application Link: Click here to apply
For More Information: Visit the Official MSME Africa Online Programme Page
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